Consumer Brand Social Media Growth Campaign
The Challenge
A consumer brand in the lifestyle sector was struggling to build a meaningful presence on social media. Despite having quality products and a clear brand identity, they were experiencing low engagement, slow follower growth, and minimal social-driven revenue.
They needed a comprehensive social media strategy that would build brand awareness, engage their target audience, and drive measurable business results.
Our Approach
Content Strategy
We developed a comprehensive content strategy aligned with brand values and audience interests.
Community Management
We implemented a proactive community management approach to boost engagement and loyalty.
Influencer Partnerships
We established strategic partnerships with relevant micro and macro influencers.
Performance Analytics
We set up robust tracking and reporting to measure ROI and optimize performance.
Implementation Details
Content Pillars & Calendar
We developed a strategic content framework to ensure consistent, engaging content.
- Created 5 content pillars aligned with brand values and audience interests
- Developed a 90-day content calendar with platform-specific content
- Implemented a content batch production process for efficiency
Influencer Strategy
We developed a comprehensive influencer program to extend reach and build credibility.
- Identified and partnered with 35 micro-influencers in the target niche
- Created a brand ambassador program with performance-based incentives
- Developed collaborative content series with 3 macro-influencers
Community Building
We implemented a proactive community management strategy to boost engagement.
- Created a user-generated content campaign with branded hashtag
- Implemented a community engagement protocol with response time targets
- Launched weekly interactive content series to drive participation
Results
Engagement Rate
Followers
Social Revenue
Content Reach
Timeline
Results achieved within 6 months of implementation.
Key Learnings
Insights from this project that can be applied to similar challenges.
Consistency Drives Growth
Consistent posting schedule and visual identity increased average engagement by 186% across platforms.
Micro-Influencers Deliver ROI
Micro-influencer collaborations delivered 3.2x higher engagement rate and 2.1x better conversion rate than macro-influencers.
Community Management Matters
Accounts with active community management saw 78% higher follower retention and 112% more user-generated content.
Ready to transform your
social media presence?
Book a free 30-minute social media audit to identify your biggest growth opportunities.