Financial Services Content Marketing Strategy
The Challenge
A financial services provider was struggling to generate quality leads through their content marketing efforts. Their existing content was not resonating with their target audience, resulting in low engagement and poor conversion rates.
They needed a comprehensive content strategy that would establish them as a thought leader in their industry, drive organic traffic, and generate high-quality leads.
Our Approach
Content Audit
We analyzed existing content performance and identified gaps and opportunities in the content strategy.
Keyword Research
We conducted comprehensive keyword research to identify high-value topics and search terms.
Content Calendar
We developed a strategic content calendar aligned with business goals and audience needs.
Performance Tracking
We implemented robust tracking to measure content performance and ROI.
Implementation Details
Content Pillar Strategy
We developed a content pillar strategy focused on key financial topics relevant to their target audience.
- Created 5 core content pillars with 8-10 supporting topics each
- Developed comprehensive pillar pages for each core topic
- Implemented internal linking strategy to boost SEO performance
Content Creation Process
We established a systematic content creation process to ensure quality and consistency.
- Developed detailed content briefs with keyword targets and audience insights
- Created a content review workflow with subject matter expert input
- Implemented a content optimization process for existing assets
Lead Generation Assets
We created high-value lead generation assets to capture contact information.
- Developed 6 in-depth guides on key financial topics
- Created interactive financial calculators and tools
- Produced a quarterly financial trends report with original research
Results
Organic Traffic
Lead Quality
Content ROI
Keyword Rankings
Timeline
Initial results seen within 3 months, with full impact measured after 6 months.
Key Learnings
Insights from this project that can be applied to similar challenges.
Pillar Content Strategy Works
The pillar content approach resulted in 3.4x more organic traffic than standalone blog posts.
Quality Over Quantity
Fewer, more comprehensive pieces outperformed a higher volume of shorter content by 215% in terms of engagement.
Interactive Content Converts
Interactive tools and calculators had a 340% higher conversion rate than static downloadable assets.
Ready to transform your
content marketing strategy?
Book a free 30-minute content audit to identify your biggest content opportunities.